Like an international symbol, the highly representational, ‘Hat Icon’ for Hatquarters has created instant recognition for the Barcelona hat retailers. Name-recognition, however, is merely part of the story. In today’s media-driven marketplace, the ability of a brand’s image to applicably traverse varying platforms and applications is also vital. From online banner ads to point-of -sale, mobile phone icons to printed collateral– how does the brand resonate and effectively ‘speak’ to its audience?
By diligently maintaining the primary brand identity, a strong market presence for Hatquarters has been established, creating a solid foundation upon which the brand narrative can then be more efficiently and swiftly constructed. While the cogent and managed primary logo (Corporate Brand ID) for Hatquarters creates an incontrovertible brand presence, the experience of the brand is revealed when a bit of nuance is applied.
Colorola is rebranding the LATC, bringing back the classic 1985 logo.
I’m rebranding the LATC, and handling the promotion for the upcoming season. Face of the World, the fall festival at the Los Angeles Theatre Center, features four months of programming on several stages. This is an amazing venue, and it’s a distinct honor to work with so many creative people.
They have a staff of interns doing the back-end of a new website, based on some rough design sketches I provided for direction. They’re still working on it, but it’s functioning enough to sell some tickets.
A new games security company in Ho Chi Minh City, Galactic Mantis, commissioned Colorola to come create a brand program, ID, and promotional stuff. With a name like Galactic Mantis, we felt the company could sustain a bit of visual attitude, and that some corporate satire could function well if rendered in a way that evoked assurance and professionalism.